In addition to his work with m-flo, he is also known as a member of the luxury rap group TERIYAKI BOYZ® and has collaborated with many artists through his unique connections, including Pharrell Williams and other international artists. His style has attracted much attention from the fashion world, and he is the CEO of the fashion brand "AMBUSH®", which he started in 2008 with his partner and designer YOON, and has been featured on the fashion magazines of Nike, Levis, Louis Vuitton (Kim Jones), and Vuitton (Kim Jones). Vuitton (Kim Jones), MOËT ET CHANDON, BVLGARI, Rimowa, GENTLE MONSTER, and General Mills. On September 2, 2016, the brand's first store opened in Tokyo, Japan, and in 2022, new AMBUSH® stores will open in Shanghai and Hong Kong, becoming spots for new creations and culture that transcend the boundaries of traditional store formats. For the fifth consecutive year, VERBAL & YOON have been selected as one of the "World's 500 People Who Will Change the Fashion World" by Business of Fashion (BOF), an online news site focusing on the global fashion business, In 2022, VERBAL & YOON will be selected as one of the "Hypebeast 100". In February 2022, the brand's first NFT item sold out in 2 minutes. He is always attracting attention with his unique creativity, including the opening of his own metaverse "AMBUSH® SILVER FCTRY".