Stella oversees all business units of Phemex, one of the top 10 virtual currency exchanges in the world with over 6 million active users. as Phemex's Chief Operating Officer, Stella is responsible for setting and implementing long-term strategic initiatives and managing day-to-day operations. She is responsible for marketing, operations, business development, and the management of all Phemex business units. She oversees Phemex's departments including marketing, operations, business development, key partnerships, asset management, business intelligence, and customer service. As a key thought leader in the ever-changing landscape of virtual currency exchanges, Stella's mission is to provide a more reliable and engaging user experience for CEX traders, and Phemex has emerged as one of the exchanges that has recovered strongly from the bear market following the collapse of the FTX in 2022 Phemex has emerged as one of the exchanges that has recovered strongly from the bear market that followed the collapse of FTX in 2022. With a thorough knowledge of all aspects of the exchange business, Stella played a key role in Phemex's transformation from a purely centralized platform to a hybrid semi-centralized exchange with decentralized governance via the PhemexDAO and Phemex tokens. She advocated for Phemex to be one of the first and only exchanges to publish monthly certificate reservations and certificate dissolutions, and in 2023 she led the development of Phemex Web3, recognizing that the next evolution of CEX would require increased transparency through a decentralized element on-chain. This facilitated the integration of innovations such as soulbound tokens and social trading into its Web3 ecosystem. Prior to starting her blockchain career, Stella held management positions at global internet companies such as Alibaba and Xiaomi, where she helped develop technology trends such as big data and AI. diverse background with marketing and experience in regions such as MENA and Europe. From , Stella joined Phemex as Director of Emerging Markets and was promoted to Chief Marketing Officer and now Chief Operating Officer. Recognized as an industry leader, she has been profiled by major publications and named one of the "Crypto Queens" by the "International Business Times.