Zaf is an advocate for the development and adoption of Web3. As Director of Digital Strategy and Partnerships at Animoka Brands, she played a key role in driving mass adoption of NFT and Metaverse. Her successful entrepreneurial journey with the award-winning fintech and IoT startup she founded also demonstrates her passion for innovation. As a recognized thought leader, Zaf was selected as a TEDx speaker in 2022 to share her insights on how Web3 can pave the way to a more equitable future. Currently working at Artifact Lab, she is leading collaborations with arts and cultural institutions using blockchain technology. Her work at Artifact Lab blends tradition with an evolving art landscape shaped by technology. By helping institutions navigate the digital age, Zaf propels them toward timeless resilience.